Web readers are distracted by the hundreds of attention-grabbing offers they see online every day. They’re impatient: they look for “just enough” information to satisfy their immediate needs and take an average of three seconds to make a decision of where to click.
A minimalist approach to content lets you say less in such a way that makes content more accessible to readers. Lean content that consists of short articles with subheads and lots of bullets encourages web visitors to read. People perceive how-to content as very valuable and will seek it out. Make it easy for them with descriptive titles and headlines, subheads and bullets, and concise writing.
Less really is more when you open up more possibilities for communication. You provide relief from information overload, and readers can instantly recognize what they’re searching for.
A content strategy that positions your business as the most obvious choice and best solution provides useful information in the form of helpful tips and guidelines, and presents it to them in an easily accessible format and style.
Once you’ve earned your readers trust by giving them valuable content, they’ll become loyal followers and customers.
Is your content suffering from jargonese? Many company web sites use a lot of big words that confuse people, instead of using words that anyone can understand. Call me, I can fix that.
