Case studies | Tew Content Editing

It’s unfortunately true that not all case studies are successful. As I read and research case studies, it’s usually not hard to see why. The top three reasons, in my opinion, that case studies fail to live up to their potential as powerful marketing tools are these:

1. The case study was not a true representative example for the audience.

It all goes back to knowing your audience. It’s true for any marketing collateral; you must know your audience and speak to them about their needs in their language. That’s the only way you’re going to get their attention. If the case study was not a match by industry, size, or type of problem to the target audience, it may be of some interest, but it won’t make a big impact on the right people. [Read more…] about The top three case study mistakes

Case studies are like the golden goose that keeps laying eggs. There are so many ways to use them that the return they provide on investment and effort is exponential. Besides the obvious uses on your website, at trade shows, and in press releases, have you considered using case studies in these ways?

1. In a trade magazine. Some trade publications have sections that are perfect for case studies, or they might use it as a feature story.

2. In a white paper. White papers tend to be a little heavy on the theoretical side. A good case study provides proof to make the points of the white paper more concrete.

3. In a presentation or speaking topic. You can easily feature bullet points from the case study in a PowerPoint presentation. The printed case study can be used as a handout.

4. Include with a business proposal. Adding a case study to a business proposal can increase your chances of winning the deal.

5. In blog posts. Most case studies can be chunked down into a few paragraphs, or you could divide them up into a series.

6. Testimonials in other collateral. Quotes stand out in any type of collateral and are read more often than body text. Like headings, they grab attention. Make the most of them.

The possibilities seem endless. Case studies are extremely versatile, and therefore, valuable. If you don’t have plans to start utilizing your customer stories, start doing so today!